Our History


Cobbs Allen has been serving our clients with professional advice since 1887. The business began in Birmingham, Alabama and grew in both the insurance and the mortgage business throughout the 19th century. During the early 1970s, the mortgage business was sold, and the firm remained focused on the insurance division. In 1992, a group of investors headed by current CEO, Grantland Rice, III acquired the firm with the vision to bring new solutions to risk management issues. At the time of the purchase the firm was a small insurance brokerage with only 20 employees. In January of 1993, now Chairman of the Board, Bruce S. Denson joined the company to help carry out the vision of the investors to grow Cobbs Allen into a large regional brokerage. The company's vision was for the company to grow steadily and organically at 15 percent a year for the next decade. The firm has grown over the past 19 years with a compound annual growth rate in excess of 15 percent and now is the largest privately held insurance and risk management firm headquartered in Alabama. The firm is still employee-owned firm and is led by Chairman of the Board, Bruce S. Denson, CEO, Grantland Rice, III and President, Bruce S. Denson Jr.

Separate divisions have been established over the years for commercial insurance consulting, surety/bonding work, claims administration and workers compensation management, loss control and safety consultants, human resource consulting, personal insurance services, along with other client services. Today, Cobbs Allen is a full service, risk management firm capable of providing service to local, regional, and national accounts. As a firm ranked in the top 50 of privately held brokerage firms and the top 100 of all brokerage firms, Cobbs Allen is ready to bring solutions to your risk management issues.

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