Finding the Right Niche to Grow Business

Jun 15, 2017 | News

Bruce Denson overcame his inexperience in the insurance industry to help expand Cobbs Allen’s presence on the national stage

Bruce Denson would be the first to admit that working in the insurance business wasn’t his first choice, but there’s a very good chance that it will be his final business stop. Denson is the president and chief operating officer of Cobbs Allen, a Birmingham, Alabama-based risk management and insurance firm. The company offers a unique approach, called “the guideline process,” to local, regional, and national businesses in commercial and personal insurance, employee benefits, and alternative risk financing.

Read Full Article on


Cobbs Allen is a national independent agency focused on risk management in niche practice groups. We deliver commercial insurance, employee benefits, personal insurance, and alternative risk financing services to our clients. Headquartered in Birmingham, AL, the firm is ranked in the top 100 of privately held brokerage firms and the top 100 of all U.S. brokerage firms.



115 Office Park Drive
Suite 200
Birmingham, AL 35223


305 S 5th Street
Gadsden, AL 35901


2121 Sage Road
Suite 145
Houston, TX 77056

Kansas City

4149 Pennsylvania
Suite 202,
Kansas City, MO. 64111

New Orleans

909 Poydras
Suite 2260
New Orleans, LA 70112

© 2023 | All Rights Reserved  |  Privacy Policy